masterclass
Want help putting values and frames into practice in your communications? Our practical masterclass in values-based messaging is designed for you.
In this multi-session values-based messaging Zoom masterclass you will:
Cover key framing tips for more effective communications
Practice reframing communications to engage intrinsic values
Workshop an example of your own work, using six steps for effective and useful communications.
Who should attend
This workshop is tailored for campaigners, communicators, organisers, fundraisers and leaders of progressive organisations who want to motivate deeper and more durable support for their issues.
Over the course of three sessions, we give participants an opportunity to apply values-based messaging to a communications example of their choosing with expert and peer-to-peer feedback.
We offer free ‘pay the rent’ tickets for Aboriginal and Torres Strait Islander people and scholarships for participants with limited budgets. To apply for a scholarship, get in touch and let us know which training you are interested in and your reasons for applying.
Important note!
Prior participation in a Common Cause Fundamentals training or equivalent is a prerequisite for attending the Communications Masterclass. If you are unsure whether you qualify, contact us.
upcoming workshops
april 2025 - tickets available
Our Communications Masterclass is an online event which will take place over Zoom for 3 consecutive weeks. Signing up for the course means you participate in all 3 sessions which run on the below dates and times:
Session 1: 10.30am-1pm AEST, Tuesday 1st April 2025
Session 2: 10.30am-1pm AEST, Tuesday 8th April 2025
Session 3: 10.30am-1pm AEST, Tuesday 15th April 2025
WHAT PEOPLE ARE SAYING
“The Masterclass gave me a much deeper understanding of how to apply values and frames successfully to our work. We will continue to use this model as the basis of all our work."
— Siobhán Costigan, Director, People Like Us
“The Masterclass has been a critical development for our sector with sophisticated yet plain-language tools to enable real change.”
- Jill Exon, Elder Abuse Prevention Coordinator, Eastern Community Legal Centre
"Well designed, very practical and with a good number of participants. Common Cause values and frames gives me a totally new lens in approaching my organisation's comms."
— Xavier Mayes, Marketing and Communications , UTS Institute for Sustainable Futures.
"The masterclass provided the opportunity to apply the principles of values realignment that was both challenging and very rewarding."
— Helen Donald, Communications Coordinator, Natural Resources Alinytjara Wilurara (SA Department for Environment and Water)