Framing Gender Equality Message Guide

Title: Framing Gender Equality Message Guide

Topic: Gender Equality

Published: 2021

Partners: VicHealth, Outer East Primary Care Partnership, Together for Equality and Respect

The Framing Gender Equality messaging guide contains recommendations that will help you boost support for gender equality initiatives in Australia. It is based on extensive research undertaken by Common Cause Australia on behalf of VicHealth and the Together for Equality and Respect Partnership with the support of the Outer East Primary Care Partnership.

We envisage the primary users of this guide will be people working to create a more equal and just society for women and girls. This includes those seeking to build greater public support for systemic solutions to gender inequality through policy and organisational change as well as those working on individual behaviour change initiatives.