framing walking and bike riding

Title: Framing Walking and Bike Riding Message Guide

Topic: Active transport, walking and riding

Published: 2020

Partners: VicHealth, Bicycle Network, Victoria Walks, the Municipal Association of Victoria (MAV), the Royal Automobile Club of Victoria (RACV) and members of the Walking and Bike Riding Post COVID19 Working Group convened by VicHealth

If you’d like to see streets for everyone, everywhere, you'll want to use our new Walking and Bike Riding message guide, prepared for VicHealth and partners. Based on extensive research and advocate experience, our messages build public support for neighbourhoods where everyone can get around in ways that make us happy and healthy.

The guide is written for walking and bike riding advocates and allies who want to create more consistent, compelling and effective narratives on this issue in Australia.