COMMUNICATING COVID VACCINATION

Written By Dr Eleanor Glenn

Advice on communicating COVID vaccination – for everyone.

At some stage, we’ve all talked to our friends and family about COVID vaccination. In our work, some of us also talk about it on social media, or we support people to access vaccination.

These two short videos and message guide share our evidence-based tips to help motivate people to get vaccinated.

WATCH VIDEO ONE: for everything you need to know about our messaging and conversation tips, in 15 minutes:

WATCH VIDEO TWO: to dive into more detail on our approach, and get inspired by great examples of COVID vaccination messaging (5:30 minutes).

Research led by Dr Eleanor Glenn, Co-Director, Common Cause Australia.
Many thanks to the Department of Health Victoria for funding the research. Thanks also to our research partners John Armitage and Holly McCarthy at Qdos Research, Dr Jess Berentson-Shaw at The Workshop NZ for her expert advice on vaccination framing, and Gemma Pitcher who helped bring together our messaging recommendations.

Dr Eleanor Glenn

Eleanor is co-director of Common Cause Australia. Contact her at eleanor@commoncause.com.au

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