Title: Safer Speeds Communication Toolkit

Topic: Safer speed limits on local streets

Published: 2025

Partners: Victoria Walks, Common Cause Australia, Municipal Association of Victoria (MAV)

Rolling out safer speed limits of 40 and 30 km/h on local streets is one of the most effective ways of improving road safety and creating more inclusive and liveable neighbourhoods.

Common Cause Australia collaborated with Victoria Walks and MAV to develop a toolkit for building public support for safer speeds on local streets.

The toolkit comprises four documents:

• The Communication Guide provides messaging and tactical tips to build public support for safer speeds, based on the rigorous research undertaken for the project.

• Safer Speeds Conversations and Objection Handling provides suggestions for how to respond to some common objections to safer speeds.

• The Evidence Summary outlines why 40 and 30km/h are safer and the evidence of road safety and other improvements where safer speeds have been introduced.

• The Survey Report provides a summary of quantitative survey results across Victoria and for five council types: inner metro, rest of metro, interface, regional cities and regional shires.