vaping messaging guide (2024)
Title: Vaping Messaging Guide
Topic: Vaping , vaping products, vaping cessation, e-cigarettes, vaping policy
Published: 2024
Partners: Quit Victoria, VicHealth
Based on messaging testing with over 2,000 Australians, including over 800 people who vape regularly, this messaging guide contains recommendations that will help you discuss vaping and vaping products, vaping cessation, and access to vapes for smoking cessation.
It draws on previous Common Cause research on framing vaping and e-cigarettes and seeks to update our knowledge based on changes in language use and Australia’s evolving policy settings.
The guide is intended for people working in public health, health promotion, and community health with a role in reducing vaping and smoking. It focuses on messaging for adults over 18 and includes detailed insights into messaging directed at young adults 18-24, people who vape regularly, and people who smoke.
Request access to the guide
To keep the guide from falling into the wrong hands, we will only be sharing it with public health and health promotion professionals who are working on vaping-related topics.
Fill in the form below to request access to the guide and we will email it to you as soon as the vetting process is complete (usually within 24-48 hours).
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